Profitable App Profiles for the App Store and Google Play Markets

In this guided project, we'll learn to combine these skills to perform practical data analysis. Guided projects are more involved compared to regular missions, so you should expect to spend more time working on them. After completing your work, you should be able to add a project like this to your portfolio.

For this project, we'll pretend we're working as data analysts for a company that builds Android and iOS mobile apps. We make our apps available on Google Play and the App Store.

We only build apps that are free to download and install, and our main source of revenue consists of in-app ads. This means our revenue for any given app is mostly influenced by the number of users who use our app — the more users that see and engage with the ads, the better. Our goal for this project is to analyze data to help our developers understand what type of apps are likely to attract more users.